Direct mail / email. Produce professional pieces. If you need writing and design help contact a freelancer. Start with small, targeted lists of potential customers. Then, after refining your sales message, hit your target market in larger numbers.
Three panel brochure. Design a simple 2 or 3-color brochure/mailer and print a short run with a reputable digital print shop. 250 or 500 at a time should keep costs down.
Press releases. Create a news-worthy, informative press release. You can have these placed in local papers, magazines and newsletters at no cost. Create a release every 30 to 60 days to keep your business in the news.
Referrals. Make it worth your customer's time to refer others to you. A percentage off or a free item as a thank you really works!
Affiliate programs. Research online affiliate programs to link your business to others. These programs give you the benefit of a huge commission-based sales force without having to manage employees.
Other tools include joining local civic organizations and taking advantage of all the local Chamber of Commerce has to offer. When placed in motion all these money making tools will work to your benefit!
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